Tegu Toyworks

Tegu Toyworks is a start-up company founded in Los Angeles by an impassioned entrepreneur with the goal of creating educational wooden toys.

As the consulting designer during the initial conception of the company, we were able to flush out several concepts with great potential, finally landing on
the idea shown here. 

Working together to create a unisex toy with multiple levels of play, hidden technology, and a secondary world to be explored online, Tegu City embodies the founder’s dreams and values of creating a legacy toy for all ages.

A focus on branding was crucial in initial development to better clarify exactly who Tegu Toyworks was, and where they wanted to be in the future.  After looking at several model companies and determining their strengths, a preliminary branding presentation was put together to identify the core of Tegu Toyworks.